Mozilla set out to strengthen its privacy-focused suite with the VPN, Monitor and Relay products, competing in a saturated security market while upholding its values of transparency and trust.
As the Head of Privacy Consumer Product UX, I was responsible for vision, team leadership, and UX strategy from 0→1.
The problem
Users needed secure, easy-to-use privacy products without friction, but competitive solutions were already well established.
The solution
Team Scaling & Culture: Grew UX team from 2 to 12, fostering a diverse, collaborative environment.
0→1 Product Design: Led the team that conducted discovery research, created personas, and built designs for VPN, Monitor and Relay.
Design System Development: Established scalable components, improving design velocity and consistency across privacy products.
User-Centered Roadmap: Integrated feedback loops, usability testing, and A/B experiments to guide feature priorities.
Cross-Functional Leadership: Partnered with product, engineering, and marketing for alignment on timelines and KPIs.
Results
+29% customer satisfaction (Mozilla Monitor)
+18% increase in VPN app ratings
Accelerated release cycles via reusable design patterns
Positioned Mozilla as a credible player in privacy-focused tools
