Creating a Unified Mobile Experience Across Hotel Brands
InterContinental Hotels Group needed to unify its fragmented mobile experiences across seven brands for booking and loyalty. As the Product Manager, I owned the product strategy and implementation of the unified app experience.
The problem
Inconsistent mobile experiences across multiple mobile applications and mobile websites caused user confusion and poor booking conversions.
The solution
Mobile-First Strategy: Designed consistent booking flows integrating loyalty programs.
Research: Conducted traveler interviews and usability testing to shape features.
Agile Integration: Introduced sprints for rapid prototyping and release.
Design Patterns: Developed reusable UI components for multi-brand consistency.
Results
+7% increase in mobile bookings
First hospitality brand to deliver a unified multi-brand app experience
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